The Show Racism the Red Card DVD education pack launched on 4th February 2008 at the Grand Hotel Malahide in front of an audience of 350 mostly young people from schools in the Dublin region. 4,000 education packs have been produced for distribution to schools and other learning environments around Ireland.A host of sporting legends were introduced by RTE’s Aidan Power to the audience. They included alongside ex Celtic and Chelsea star Paul Elliot, Ireland’s Sharon Boyle and Kevin Kilbane, ex-Ireland internationals Johan Anderson and David Kelly, Dublin’s Paul Casey and Dart Killester’s Arnou Dahi.Students came from schools around Dublin and Louth regions including; Balbriggan Community College, Bayside National school, Blakestown Community School, Castleheany Educate Together, Colaiste Choilm Swords, Donabate Educate Together, Scoil Ui Mhuiri Dunleer, St Josephs Drogheda, St Olivers Drogheda and Sandford Park High. Ireland’s Kevin Kilbane with one of the prize winners who asked the best question. Brave Nathan from St Gabriels NS stood up in front of 350 people to put the question to Dublin’s Paul Casey: ‘why don’t people just respect eachother?’Those who arrived early were treated to highly amusing magic tricks from Tony Galvin who briefly held the world record for the longest speech ever. He continuously spoke for 62.5 hours at the Shannon toastmasters in 2004 pausing only once every 8 hours for a 15 minute break.Presenter of the DVD and presenter of the Cafe on RTE2 Aidan Power welcomed all the guests to the event. He then introduced the panel of players to be grilled later in a questions and answers session involving young people in the audience.The education pack will be used as part of the curriculum in both primary and secondary schools and is particularly applicable to SPHE at primary level and CSPE and transition year at second level. eircom League of Ireland players feature prominently in the DVD. Among those interviewed were Kevin Hunt, Owen Heary, Darren Mansaram, Graham Gartland, Eamon Zayed and Joseph Ndo. They also feature Irish internationals Kevin Kilbane, Ciara Grant and Emma Byrne.